Print Center New York
2025

Advisor: Edward Walter (@ Edward Walter Design Inc.)
Category: Branding, Strategy
Role: Designer
Skills: Branding, branding system design, graphic design, Illustrator, Photoshop, typography, social media activation, merchandise, advertising.

Typefaces used

Founders Grotesk (various weights)
Lulo (Three)

The reimaginged branding for a New York-based cultural institution. Print Center New York is a non-profit organisation located in Chelsea and aims to foster engagement with the medium of printmaking through various exhibitions, programs and artistic development.

The main component to many of the brand assets are bitmapped images of printmaking techniques/artworks and color blocking — emulating the physical processes of rolling inks onto printing plates and the intricate textures of the art form.

Website redesign — mobile and desktop applications.

Additional mockups for museum merchandise, promotionals and printed matter.

The full brand guideline deck.

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